QFD and Voice of Customer in DFSS by Glenn Mazur

Modern QFD (Quality Function Deployment) by Glenn Mazur

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Credentials

contains the most up-to-date QFD, VOC, and related quality, product development and management methodologies and competencies.

Certificate of
QFD Mastery

QFD Red Belt^{®

(highest level)}

Akao Prize^®

**Custom tailored QFD: maximum value for minimal effort!**

	*1. Gemba Visits* See customers in action to understand their unknown unspoken needs. Focus Groups and Surveys only address what you know to ask.	2. Analyze VOC Special tools translate VOC into customer needs. Use only ratio, not ordinal, scale prioritization, for Six Sigma precision.	3. Maximum Value table Critical customer needs are mapped into functional requirements, which are deployed end-to-end throughout the development process.	*Optional House of Quality* HoQ is traditional QFD, but modern Blitz QFD^® uses it only when extra detail is essential.


	4. Redesign Critical Components Developers should focus best efforts on maximizing customer value.	5. Prototype/ Test The prototype is used to validate the design, not troubleshoot.	6. Launch Ongoing QFD support until the product or service is launched.	7.QFD Black Belt^® Team members earn the QFD Black Belt^® and their boss' respect.